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Feb 04 2012

Old School Respect for Consumers and How to Really Earn Customer Loyalty.

This is a snippet from a e-mail I received from the Kingdom Death mailing list:

“2011 Was pretty crazy. It was the first year I was able to work on Kingdom Death full time. I know from the outside it does not seem like that much progress was made… but underneath the public layer so much has moved forward. There have already been several times where I was just about ready to start revealing more about the game itself… but I took some sagely advice and have decided that I need to wait until its all “baked” more.

P.S. I added more encore Flower Knights into the shop. I received a small batch of them just yesterday, but this will be it until the general release is all properly ready.

We’ve got up to order #3434 packed and will burn the midnight oil over the weekend to finish up the remaining 140′ ish orders!”

The reason I posted the above is because it got me thinking. I’ve bought almost the entire range of Kingdom Death miniatures. I even left the beach on my Hawaii vacation with my girlfriend’s family to run back to the hotel room to order some hot off the press miniatures from Kingdom Death. I do not budget for these figures but when they release I buy them as long as the model appeals to my tastes, which it almost always does. My reason for this fanatical devotion is simple. I’m an old school Kingdom Death fanboy. I bought this company’s first miniature almost two years ago on a whim, and I’ve been so satisfied with the customer service and quality of the product that I simply will bankrupt myself before withdrawing my support for Kingdom Death. It’s e-mails like the one above that instill this in me.

It’s the little things the company does that make all the difference. The individual packaging the models come in, the careful packing of the product, the free art that comes with every model. These things make me feel like I’m not only buying another plastic figure, I’m purchasing something the seller actually gives a damn about. Its this way of thinking that  I think some of the big video game corporations need to think about. The writing is on the wall. Major game corporations don’t like what’s going on in the used game market and they are trying to find a way to limit it’s influence.  I just want to point out my opinion that the Game Corporations need to stop punishing those who buy used, and reward those who buy new.

Lets give people that buy new some free DLC that can only be redeemed once and can never be made available through any other method. Free art books or CD’s of the Game’s score. Also open up lanes of communication with the fanbase and listen to their comments and concerns about the games your releasing, and make changes accordingly. Do things like Bioware’s Founder’s title for TOR. Reach out to the fan’s that support you, make us feel like your passingly familiar with the people who pay your salaries and build some old school customer loyalty. I’t’s got to be better then burning the bridge with consumers. Due to the rising cost of games I’m a lot less likely to take a chance on a game I know nothing about, especially if a franchise I’m already familiar with is releasing shortly. How many people bought Starcraft 2 because they know the quality and dedication Blizzard brings to the table. I’m damn sure I’m not the only one. I’m also sure I’m not the only one who used the shit out of the free Jim Raynor wanted poster notepad.

What do you think? Would it work? Let me know below.

 

About the author

G

G has an overactive imagination and lives in a weird hybrid reality.

4 comments

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  1. Jody Alston

    I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.

  2. Rellim Monoy

    As much as I complain about waiting for blizzard games, im usually never disappointed. And your right, its a treat to recieve little treats in the box when u open it. When i was a kid opening the box was my favourite thing. I used to read the manual and everything. It was like a ritual. I want more companies to make me the gamer happy instead of the other way around.

  3. Mike

    G your gonna start a revolution lol, i totally agree. I also think that some of the collector editions are too much money. Like the skyrim one where u get the dragon, was extremely expensive. And if u dont u get a map that was supposed to be on great paper, but in reality i would have just rather had the usual paper. I would have prefered an in game weapon or armor reverved for ppl who pre ordered.

  4. G

    It’s exactly what you guys are saying. If game publishers reward gamers who purchase new products with content and addons that the pre-owned ppl never get then at least there is incentive to buy new. Also standardized pricing is killing the industry, but that’s a beef for another roast.

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