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Sep 05 2012

EA is Proud of How it has Adapted

In today’s EA news Frank Gibeau has said he was “proud” of the way EA has adapted. (Cloud Gaming USA Conference & Exhibition) Mr. Gibeau has detailed within “Cloud Gaming Prospects 2012”, a few insights as to how he views the future of EA gaming.

We are very proud of the way EA evolved with consumers. I have not green lit one game to be developed as a single player experience. Today, all of our games include online applications and digital services
that make them live 24/7/365.

FIFA is a perfect example – available across 12 different platforms, FIFA fans can check their standings on their mobile device or tablet, manipulate their teams on Facebook or play an immersive game of FIFA on their PC or console. Everything is connected so the user can pick up just where they left off from anywhere.”

One of our biggest growth opportunities is Play4Free titles that allow customers to play at no cost and make purchases via microtransactions. We see this as a huge opportunity, and one that’s powered by our hybrid cloud model.”

We’re deploying similar experiences in our other popular brands over the next year including Madden, Battlefield and SimCity and you’ll continue to see more and more of this from EA.”

Whoopty Do, but what does it all mean? Well previous EA franchises that did not have multiplayer have recently added it. Such as Mass Effect 3, which even allowed users to interact with the main game via their mobile devices. As well, with a new co-op mode coming to Dead Space 3, i think it it safe to say that Dragon Age 3 is going to be multiplayer to some extent. We have all heard the rumors, but really this confirms it. Remember “I have not green lit one game to be developed as a single player experience“. I think we can let the rumors rest now. Does anyone else feel like this is a mistake? Why would you want to make gaming which I consider art, turn into something “deploying similar experiences“? Adaptation is the opposite of originality..

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Mike